The Hult Fritz Matuszak media planning process begins with extensive research, including reviews of all client data regarding market share, customer profiles and campaign goals. Benchmarks are established to measure the cost effectiveness of each campaign.

Our experience and investment in comprehensive media analysis software gives us the analytical capabilities and the critical details needed to make buys that are cost efficient and cost effective in reaching your key demographics. Armed with better information, we negotiate harder to make better buys with significant value-added components.

Media Services

• Media planning
• Market research/benchmarks
• Pre-buy analysis
• Negotiations and buying
• Post-buy analysis