The Challenge:
How can we build off of the energy created by the launch of the AnvilOrganic product line to introduce other sustainable products and increase the energy that was established with the previous campaign year?

The Solution:
By proudly wearing or eco-friendly practices on our sleeve and building on the Naturally Responsible direction that was solidly put in place throughout the previous 14 months. This catalog positioned Anvil for their socially responsible manufacturing practices. We also proactive displayed the positioning statement “Anvil. The Right Fit.” that was well established the previous year. All new photography with a fresh, clean, “warm” look and feel established Anvil as a real leader in their segment for sustainable manufacturing of apparel.