The Challenge:
How can we leverage Adventist GlenOaks Hospital’s national accreditation status to improve public awareness of the scope and quality of the hospital’s services?

The Solution:
By changing quality from a vague corporate goal into a passion shared by the entire Adventist GlenOaks staff. The campaign that carried this message to the public included newspaper advertising, direct mail and television. All focused on examples of how Adventist is creating satisfied patients by meeting and exceeding expectations. Due to the high cost and fragmentation of the suburban Chicago media market, the television spot was aired on cable TV outlets serving targeted communities.