The Challenge:
How can we create a new brand identity for a company so diverse it builds everything from ballparks to high tech MRI facilities to intricate water treatment plants?

The Solution:
By immersing ourselves in the existing brand, Hult knew what direction to lead the brand identity. Interviewing staff, management, customers, sub-contractors and companies who they decided to pursue their building needs with another contractor (lost opportunities) we learned the true power of the River City Construction brand. Armed with that knowledge, Hult created a sophisticated image that matched River City’s quality work and sterling reputation.

The contemporary interpretation of the existing logo was the first step to creating a new brand identity that would be followed through from letterhead to construction trailers. Once the look was establish Hult took the branding to next level by creating first class collateral materials and corporate identity materials.