The Challenge:
How can we position the Saint Anthony’s Health Center Emergency Department to be top-of-mind?

The Solution:
By bringing to life a commitment to the community to see patients within 30-minutes of arrival, 24/7, and cardiac diagnostic technology unmatched by the competition. As a result of patient-care improvements made in the Saint Anthony’s ER, approval ratings had skyrocketed from 29% to 90% in the previous 12-month period. Prior to the improvements in satisfaction ratings and the start of the 30-minute response program, average wait-time for ER patients was 90 minutes – reduced to an average of only 22 minutes. The In Moments campaign incorporated emotion-provoking images of children and the elderly to drive home the Saint Anthony’s commitment to providing ER patients sighs of relief.