The Challenge:
How can we drive home Wheaton Franciscan Healthcare’s position as the dominant healthcare provider in the region, offering the most comprehensive and advanced range of services?

The Solution:
By using our KnowWHO™ process to get a better understanding of what healthcare consumers in the region think about the Wheaton system and its competitors we were able to creating compelling, regionally-appealing photography and concepts that leveraged 7 key hospital differentiators in final executions. As a result of this campaign, awareness of Wheaton Franciscan Healthcare as having the most comprehensive and advanced range of healthcare services in the region catapulted. The tagline and various collateral improved Wheaton’s visibility and helped convey them as approachable and concerned about the emotional and physical health of the patients and families they serve.