The Challenge:
How can we change the traditional image of a small financial institution so it breaks through the clutter of bank advertising and appeals to a more contemporary and progressive audience?

The Solution:
By creating a series of ads that have a strong competitive streak, a casual, friendly tone, and just a touch of attitude. Although these ads were never produced, they illustrate our belief that even commonplace ideas and products (like CD rates) can be used to enhance a client’s brand.