The Challenge:
How can we launch the regions first and only complete center for sports medicine, orthopedic care, surgery and rehabilitation in a way that the diverse groups of stakeholders will understand?

The Solution:
By writing and designing a series of print ads and collateral materials targeted to Primary Care Physicians, coaches, employers and other special groups that demonstrate the Body Motion Center’s regional leadership position. The materials successfully targeted each group by focusing on messages that were key weaknesses with the current options of care that were available in the region.