The Challenge:
How can you convert eyecare practice management software users to SurePractice?

The Solution:
By identifying a need for a fully functional practice management resource and surrounding the target audience with compelling product launch materials. Because the target consumers used different marketing materials in different ways, the product launch used an optimized mix of strategically selected materials to best reach and impact them. All materials were developed by our team, including: a logo, icons, letters, direct mail collateral, packaging, a quick reference guide, an interactive demo and a training presentation. The copy focused on SurePractice’s next generation capabilities that; being simple, unmatched, reliable, and exact – all salient needs in practice management applications.