The Challenge:
How can we help carve out a distinctive niche for a custom home builder in the highly competitive area of St. Charles and West County St. Louis?

The Solution:
By creating a brand that isn’t just about building beautiful homes, but about building dreams. Hult conducted market-based exploration which uncovered a unique need for a custom home builder that creates homes that allow individuals to live not just in a beautiful home, but in their dream home!
Armed with this insight, Hult created a new Bozdech logo, brand positioning statement, and several new pieces of sales collateral.